# Culture & Communication This competence focusses on driving behavioural and mindset shifts through storytelling, clarity, and consistency. Competence Summary: - Shapes cultural norms through story, transparency, and repetition. - Models openness and clarity to build psychological safety and buy-in. This competence is informed by the following talent domains: - [[🤝 Relating]] (Primary) - [[🧭 Deciding]] Jobs to be done drawing on this competence include: - [[Lead cultural change and embed new behaviours]]. - [[Maintain cadence and reporting for executive visibility]] - [[Communicate complex visions simply to varied audiences]]. Playbook tools and practices to support this competence are: - ... Related case studies are: - ... # Questions? ![[includes-calltoaction-plain]] # 🤝 Want to stay in touch? ![[includes-footer-substack]] %% # Local Resources - ... %%