# Lead cultural change and embed new behaviours ## Description Lead cultural change and embed new behaviours. - This job to be done is supported by the [[Culture & Communication]] competence. - It sits within the [[🤝 Relating]] and [[🧭 Deciding]] domains. **Table 1 - Overview of jobs to be done** | Item | Description | | ------------------------------------- | -------------------------------------------------- | | Functional aspect | Shift mindsets and social norms to sustain change. | | Emotional aspect – personal dimension | Feel purpose in enabling human growth. | | Emotional aspect – social dimension | Be valued as the person who keeps things on track. | | UM Domain (primary) | [[🤝 Relating]] | | UM Domain (secondary) | [[🧭 Deciding]] | | Competence | [[Culture & Communication]] | ## Functional aspect - Shift mindsets and social norms to sustain change. ## Emotional aspect – personal dimension - Feel purpose in enabling human growth. ## Emotional aspect – social dimension - Social Identity: Catalyst for positive culture. - Be admired as a catalyst for positive culture. # Related notes For support in achieving this outcome, refer to the following resources. ## Playbook tools and practices - ... ## Related Case Studies - ... # Questions? ![[includes-calltoaction-plain]] # 🤝 Want to stay in touch? ![[includes-footer-substack]] %% # Local Resources - ... %%