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A manifesto by Bre Petis

  1. There are three stages of being. Not knowing, action and completion

  2. Accept that everything is a draft. It helps to get it done.

  3. There is no editing stage.

  4. Pretending you know what you’re doing is almost the same as knowing what you’re doing, so accept that you know what you’re doing even if you don’t and do it.

  5. Banish procrastination. If you wait more than a week to get an idea done, abandon it.

  6. The point of being done is not to finish but to get other things done.

  7. Once you’re done you can throw it away.

  8. Laugh at perfection. It’s boring and keeps you from being done.

  9. People without dirty hands are wrong. Doing something makes you right.

  10. Failure counts as done. So do mistakes.

  11. Destruction is a variant of done.

  12. If you have an idea and publish it on the Internet; that counts as a ghost of done.

  13. Done is the engine of more.

The Work

Your real work, then, what you might be paid for, and what is certainly your passion, is simple; the work. The work is feeding and amplifying and glorifying the daemon.

Your work is to create art that changes things, to expose your insight and humanity in such a way that you are truly indispensable.

Your work is to do the work, not your job. Your job is about following instructions; the work is about making a difference. Your work is to ship. Ship things that make a change.

Build to ship 

The habit that successful artists have developed is simple: they thrash a lot at the start because starting means that they are going to finish. Not maybe, not probably, but going to.

If you want to produce things on time and on budget, all you have to do is work until you run out of time or run out of money. Then ship.

No room for stalling or excuses or resistance. On ship date, it’s gone. 

Remember, late is the first step to never, but done is the engine of more.

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