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Gabrielle Bufrem delivered a talk at #MTPEngage Manchester and #MTPEngage Hamburg which drilled down into the desire of a business to digitally “transform”, but not really change anything along the way.
Gabrielle reminds us that every company is now a tech company. If you don’t embrace your digital channels, you will fall behind. How does digital transformation playout for corporations with deep-rooted histories of doing business in other ways?
Firstly, to transform, truly, takes time. To use a gym analogy, one session does not make for a complete body makeover. It requires time, understanding, and a willingness to change, driven by an understanding of what you could become, or what you could achieve after you have invested in this process.
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